Pay per click ( PPC ) Pay per click ( PPC ) is an advertising method used on search engines, content websites and advertising networks. Advertisers only pay when a user visits the advertiser's website from the PPC service. Advertisers target specific markets by bidding on keywords that are relevant to their topic. Advertisers ads display when a a user types in a keyword or keyword phrase that matches the advertisers keyword list or views a website with relevant content. These ads are called sponsored links and appear above or adjacent to the organic or natural results on search engines and anywhere else a webmaster wishes to display PPC ads.
There are many companies these days who deal with PPC advertising. The two major players we recommend utilizing are Bidvertiser and of course the powerhouse Google and it's AdWords service. These have been the two major player since late 2007 and consistantly seem to overwhelm the smaller lesser known companies.
Prices per click, also referred to as (CPC) costs per click , are determined by the popularity of the keyword or keyword phrase. Search terms that are extremely common or are have a high popularity at the time will usually always cost much more. One of the major reasons we have suggested using either the Google Adwords or Bidvertiser services is due the fact that although most PPC services and systems are open to click-fraud abuse these companies have implemented systems to disallow abusive competitor clicks.
Product Engines or product comparison engines allow advertisers to provide database feeds of their products into high traffic consumer product search engines. These engines allow advertisers to remain prominent in the search results simply by paying slightly more than the next advertiser for product placement.
Product engines like shopping.com have pay per click programs in place plus a refined rate card. Google Base (formally Froogle) which is Google's offcial product serach engine does not charge for the listing but still demands a feed to function. |
