E-mail marketing is electronic mail as a means of direct advertising. The uses of e-mail marketing vary from commercial use to effective fund raising. You can easily say that all e-mail communications sent to customers either current or potential could be refered to as e-mail marketing.
The popularity and interest of e-mail marketing has grown steadily since 2004. The fact that advertisers are given an instant response to their ads by reaching a wide range of targeted recipients at for budget friendly service fees.
Many Internet marketers prefer e-mail marketing methods to " push " advertisements to their audiences, rather than simply wait for them to eventually come in.
Another definate advantage of e-mail marketing is it is easy to track. Marketers that use this method of advertising can track users via web bugs, bounce messages, un-subscribes, read-receipts, click-throughs. These can be used to statistically determine positive or negative responses, and equate marketing with sales.
Opt-in e-mail advertising or permission marketing is a method of advertising via electronic mail where the recipient of the advertisement has consented to receive communication from the list owner.
An example of Opt-in or permission marketing is our newsletter. It's sent to those who have subscribed to receive information. Our bi-weekly newsletter is used to inform customer about upcoming events or promotions, or new resources we may have added to our website.
CAN-SPAM Act of 2003 penalizes with a USD $11,000.00 fine per violation for the spamming of each individual recipient, many commercial e-mail marketers now utilize a service or special software that helps ensure compliance with the Act. All services received from TrafficBigDog.com are guaranteed to comply in full with CAN-SPAM.
Always be aware of the e-mail marketing services compliance to CAN-SPAM to avoid heavy penalties. Compliance of the Act's strict regulations of commercial e-mail, services typically require users to authenticate their return address, include a valid physical address, provide a one-click unsubscribe feature, and storngly prohibit importing lists of purchased addresses which may not have given valid permission.
Additionally with satisfying all legal requirements, e-mail marketing service providers stepped in to help customers to set up and manage their own e-mail marketing campaigns without staff management. These services off fully automated subscriptions and removals, while generating real time stats of the opening of the recipient's e-mail, while tracking if the recipient chose to click on the advertised url.
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